Lanlay
A well-known American skin care product brand, it was founded in 1936 (the 25th year of the Republic of China) and officially entered Taiwan in 1972 (the 61st year of the Republic of China), becoming a household name and a popular brand among men, women and children. It insists on using all-natural ingredients and putting health first, bringing everyone a simple and pure retro experience, and making "Lanli Lanolin" a must-have skin care product for everyone at home and on the road.
Current brand slogan: Mother’s era, daughter’s favorite
Cooperation project: Brand planning
Develop brand marketing strategy
Chuangdian Media's brand market analysis and data insight methods provide Lanli sheep oil with a clear target audience and marketing communication strategy. Through brand market analysis methods, we have a deep understanding of Lanli sheep oil's target market, competitive environment and consumer needs. We use market survey data, external market research report data and consumer insights to collect and analyze a large amount of data, analyze consumer needs, preferences and purchasing behaviors, deeply understand Lanli sheep oil's target audience, and formulate accurate marketing communication strategies.
By collating and cross-comparing different data sources, we are able to clarify the important reference basis for brand development behind the data, thereby helping brands establish brand personas of their target audiences, accurately targeting mature and young women with skin care needs, and formulating corresponding marketing practices and media strategies based on their needs and preferences.
